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Better Results With Free Matomo Analytics

Typically, the success of a bulk email campaign is judged on the number of recipients who open your newsletter and the links they click. Traditionally this is recorded by the software that distributes your campaign; it does this by embedding little hidden "tokens" into the body of the email.

This is how it's been for well over a decade, and it worked perfectly. But now, it's a less than perfect way to see the actual results of your campaign because more and more email clients, like Apple Mail and Gmail, are blocking these tokens.

For the recipients, everything looks and feels the same, but as these tokens are blocked, you no longer know who is reading your newsletters and what links (if any) they are clicking.

This seriously screws your results. But we have a (free) solution.

We are introducing free Matomo Analytics for all Mailshot Monkey clients.

About Matomo Analytics

Anyone that has tried to use Google Analytics will know what a nightmare it is; the interface is a disaster: You need a degree in "Google-speak" just to understand the instructions!

That's Where Matomo Comes In As much power as Google Analytics but in a super simple and easy to navigate interface.

As part of the standard Account setup for all new Mailshot Monkey accounts, upon request, we will also set up a Matomo account. We will then send you a small snippet of code that you need to add to the very top of all your web pages (speak to your developer).

Once this is done, you will then log into the Matomo dashboard and monitor all the web traffic to your site in an easy to read and understand format.

Then, whenever we send out a newsletter campaign on your behalf, you will be able to see any increase in website traffic linked to the newsletter, which pages the recipients visited and how long they remained on each page.

If you are an existing Mailshot Monkey client and would like to avail of this new free service, get in touch.

Mailshot Monkey

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