VIDEO: Produce a GDPR re-consent campaign
One of the most common questions we get asked is "how do I get all my subscribers to re-sign and make them GDPR compliant."
We have a special tool for the job, and it's super easy to use. Here's a quick video explaining how.
We have a special tool for the job, and it's super easy to use. Here's a quick video explaining how.
Chances are, your subscriber list isn't GDPR compliant, don't panic, most aren't. What you will have to do though is get your subscribers to consent in a GDPR compliant way to continue to receiving your newsletters.
Over the last month we've been playing around with various methods. Like most we first came up with a double-opt in process, where you send them a link to click, they click it, type in their name and email, click send, then they get a confirmation email with a confirmation link in it, they then click this, and that's it, they are now re-signed and GDPR compliant.
PHEW! Just writing out the process is a massive pain in the arse, doing it? Well lets be honest, who is going to do that? No one, right?
So, we went back to the drawing board and re-read the regs. And we've narrowed it right down the absolute bare essentials and have come up with a system that is 100% GDPR compliant, and super simple: All your existing subscribers have to do is click one link, and boom! They are re-signed and fully compliant.
So, the process is now…
1. Create a campaign with our new
2. Send the campaign out.
3. Subscriber clicks the re-consent link that the tag automatically created.
4. And that's it.
It really doesn't get any easier, and we're pretty convinced that this will be the biggest level of re-signs possible. Meaning, you don't lose 90% of your subscribers.
BINGO!
Up there ^ is a short video showing just how easy it is. Give it a watch, if you haven't already.
Over the last month we've been playing around with various methods. Like most we first came up with a double-opt in process, where you send them a link to click, they click it, type in their name and email, click send, then they get a confirmation email with a confirmation link in it, they then click this, and that's it, they are now re-signed and GDPR compliant.
PHEW! Just writing out the process is a massive pain in the arse, doing it? Well lets be honest, who is going to do that? No one, right?
So, we went back to the drawing board and re-read the regs. And we've narrowed it right down the absolute bare essentials and have come up with a system that is 100% GDPR compliant, and super simple: All your existing subscribers have to do is click one link, and boom! They are re-signed and fully compliant.
So, the process is now…
1. Create a campaign with our new
[reconsent]
tag in it. 2. Send the campaign out.
3. Subscriber clicks the re-consent link that the tag automatically created.
4. And that's it.
It really doesn't get any easier, and we're pretty convinced that this will be the biggest level of re-signs possible. Meaning, you don't lose 90% of your subscribers.
BINGO!
Up there ^ is a short video showing just how easy it is. Give it a watch, if you haven't already.