How Email Marketing can Boost Your Business
Nowadays, Social media is all the rage, but email marketing remains one of the most widely used tools for small businesses. Stats suggest over 50% of small businesses use email in their marketing strategy, with most saying it's still the most effective.
In this article we're going to cover some of the ways email marketing can help your business.
It's Cost-Effective
An email marketing campaign is one of the most cost-effective ways to connect with existing clients and new leads and ultimately grow your business. There is considerable cost associated with traditional mail, fliers, brochures, etc., which email cuts out. Likewise, social media adverts take time to create and often come with a high PPC. Email, on the other hand, is so almost free to send.
Connect with Target Market
Email marketing puts your brand and message directly in front of your current AND potential customers, with zero distractions. You control who is seeing your email so you can target it to suit the audience perfectly.
Educate Prospects and Clients
Email is a great way to display the specific knowledge you have in any particular sector. Clients are unlikely to work with suppliers who can not demonstrate an understanding of their business and services. Email marketing can reinforce your ability to deliver in their industry.
Build Brand Recognition And Recall
By sending out regular email campaigns and newsletters, you keep your brand in front of existing and potential customers.
This means when they need the services you offer, they will recall your brand, not your competitors.
Additionally, your email will not stop with your mailing list. As your list grows, so too does the potential for your readers to share your message with others. This sharing has the potential to extend your reach toward new partnerships, leads, clients, and other opportunities.