Once we've sent an email campaign out for you, you need to log in to your dashboard to view your results. The key things you are looking at initially are your open rates and click-thru rates.
If we are creating a newsletter for you to distribute, there is a set procedure we go through that ensures everything is correct at the time of distribution.
Nowadays, Social media is all the rage, but email marketing remains one of the most widely used tools for small businesses. Stats suggest over 50% of small businesses use email in their marketing strategy, ...
Newsletters or mailshots, call them what you will. The important thing is to send them regularly. No matter what. That way, you build brand awareness which in the long run pays dividends.
Typically, the success of a bulk email campaign is judged on the number of recipients who open your newsletter and the links they click. Traditionally this is recorded by the software that distributes ...